Web StoriesDrive Up Your Pleasure With MyMuse India: Anushka Gupta Talks To AAE About Making Intimacy Easy And Approachable For All
Talking about sex in India almost feels criminal. Despite the changing times, sex still remains taboo. The portrayal of sex in the Indian media too has given us all a very warped view of it. In such a scenario, imagine talking about sex toys – lord, have mercy! In such a space enters MyMuse, India’s first bedroom essentials brand. MyMuse is on a mission to make intimacy easy, approachable, and fun for Indians everywhere.
Related: Turn Up The Heat In The Bedroom With These Spicy Sex Toys For Couples
The beginnings of MyMuse
MyMuse was co-founded by Anushka Gupta and Sahil Gupta, a recently married couple. Through their brand, the entrepreneurial couple wants to change the bedroom experience for all people. Coming from a typical Indian family where sex was always swept under the rug, the couple always wondered why things are the way they are.
Why MyMuse?
At a time when everyone is pushing boundaries and daring to dream beyond the limit, it’s time to make intimacy a natural part of life. According to Anushka, the couple “built MyMuse simply because we believe that the products we use in the bedroom matter. And that sexual wellness should no longer take a backseat. Because it’s a seriously important part of your mental, physical, and emotional wellness.”
We recently spoke to Anushka Gupta about the changing scenario in the country when it comes to intimacy, intimate products, and what MyMuse is trying to accomplish.
Watch our interview with Anushka here.
https://www.youtube.com/watch?v=SsiHF-vofSQ
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Related: Are You New To The World Of Sex Toys? Here’s A Beginner’s Guide That Will ‘Cum’ Handy
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