Animal testing is a barbaric practice that many beauty brands still resort to, even in 2025. But with widespread awareness among consumers and brands, there are many that are opting for alternatives. From avoiding animal-based ingredients to stopping animal testing, there has been a rise in clean, vegan, and animal-friendly brands. So, if you’re looking for some sustainable and fur-friendly choices, here are some of the best cruelty-free skincare and makeup brands in India to try.

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1. Juicy Chemistry

One of the oldest brands in the market, Juicy Chemistry is a vegan and cruelty-free brand that brings you some of the best skin and hair care solutions, along with their organic makeup line. They use plant actives, clean, and organic ingredients in all their products. And their water-free formulations ensure better efficacy and a longer preservative-free shelf life, making them your go-to OG cruelty-free brands in India.

2. asa

One of the best in the beauty industry, asa has been making a name for itself in the cruelty free market. The brand has an array of purposeful luxury products that are vegan, sustainable, and free from animal cruelty. It has a refill, reuse, and recycle system to minimise wastage and reduce plastic consumption.

3. Nyor

Nyor is a premium Indian makeup brand that promotes luxury with a conscience. It is vegan, paraben-free, cruelty-free, and PETA-certified. The brand has collaborated with the best cosmetic chemists that use top-class ingredients that are safe and natural. And the best part is that the brand has an understanding of Indian skin tones and types. So, all the products of this brand are made to suit Indian skin tones.

4. Earth Rhythm

Earth Rhythm is one of the most popular cruelty-free skincare and makeup brands in India. The brand focuses on reducing its carbon footprint by using sustainable and biodegradable ingredients. Along with that, the brand’s packaging is also recyclable and the products are not toxic or tested on animals.

5. Conscious Chemist

Conscious Chemist uses botanical extracts and science-backed actives to bring a safe, potent, and clean line of skincare products. The products are free from harmful toxins and fragrances and treat your skin with the utmost care. Conscious Chemist uses cruelty-free practices that are both ethical and sustainable.

6. Kay Beauty

Kay Beauty by Katrina Kaif is another famous cruelty-free makeup brand in India. The brand reflects the actor’s love for vegan, cruelty-free, paraben, and toxin-free products. Explore their wide range of makeup products that are sustainable, environmental, and animal-friendly.

7. Kiro Beauty

Kiro Beauty is an indulgent yet conscious brand that is vegan, animal cruelty-free, and paraben-free. This can easily become your go-to clean brand that pampers and protects your skin. And their long-lasting makeup formulas are infused with natural ingredients, making them one of the best cruelty-free makeup brands in India to try.

8. House Of Makeup

House Of Makeup has some of the best formulas, rich colours, and long-lasting products. The brand brings clean, high-quality, safe, and sustainable options and everything is vegan and animal friendly. It also allows everyone to send their empty makeup bottles regardless of the brand and gets them recycled.

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