Indian skin is unique, we know that. And what it absolutely doesn’t need is skincare products designed for European skin. What it does need is skincare brands for Indian skin and specific products meant to combat its problems. No, dark skin is not a problem. Indians are more exposed to the sunlight, pollution and dust. This exposure starts showing on our skin quite fast. And products made in Europe, the USA or Far East can’t fight these problems which are unique to our part of the world.

Thankfully, we now have plenty of homegrown beauty and skincare brands for Indian skin, with quality products, which don’t want to make us fair.

Here are 5 skincare and beauty companies, born in India, which you should know about.

1. Dr Sheth’s

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Before their products were released to the country, Dr Rekha Sheth and Dr Aneesh Sheth were renowned dermatologists in Mumbai. Dr Sheth’s prides itself on making products for Indian skin which needs a special type of protection. Their products are also Jain and vegan friendly. Dr Sheth’s Clarifying Sulphur Face Mask and Daily Brightening Sunscreen are two of their standout products, among many others.

Click here to check out their products.

2. Pahadi Local

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“Luxury in simplicity”. That’s how the brand defines its philosophy. Sourced directly from the Himalayas, Pahadi Local’s products are fast becoming a favourite with people who are done with chemicals they can’t even pronounce. Founded by Jessica Jayne, Pahadi Local also drives initiatives to preserve the purity of the mountains. Some of their standout skincare products are Gutti ka Tel, or Apricot Kernel Oil, and Akhrot ka Tel, or Walnut Oil.

Click here to check out more of their products.

3. Fae Beauty

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Free and equal beauty – that’s what the brand stands for. And it shows in their products. Their lipsticks, which can be used for cheeks and eyes as well, are specially formulated for warm climates and are meant for every shade of Indian skin. Fae Beauty also has a full list of ingredients that go on into their products on their website.

Check out their products here.

4. Luaer

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Created by Pallavi Mohono, Luaer’s range of makeup focuses on being clean, comfortable, and conscious–perfect for the climate-conscious young consumer of today. Lipsticks in shades specifically created for Indian skin tones, they have shades that range from gorgeous reds to lovely nudes.

Check out their products here.

5. Mama Earth

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Mama Earth was born when creators Ghazal and Varun were expecting their first child. When they started shopping for their child, they were shocked to find out that most baby products, be it lotion or shampoo, contained toxins which have proven to be harmful. This made them decide to create a brand for the parent, by the parent, with products that would be completely safe & certified toxin free.

Check out their products here.