If you’re trying to grow a well-groomed beard, it’s very difficult to achieve this without any help. We know that social conditioning wants us to believe that facial hair is a sign of tough masculinity and that men should not use any grooming products, so that aforesaid masculinity is well-protected. Well, we’re calling BS on that. Apart from being completely illogical, a regressive thought process like this also keeps men away from the necessity that is self-care. Beard products, for those of you who have facial hair, are an important part of self-care for men now. And here are some of the best ones out there to keep your beard and moustache well-groomed and flawless.

1. Beardo Hair Serum with Argan Oil

This serum is great for making your hair and beard shiny and smooth. While it also claims to prevent greying, we wouldn’t recommend it for that purpose, because grey hair in a well-groomed beard looks gorgeous! Use this serum because it has argan and almond oil, both great products to give a healthy shine to your hair.

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2. L’Oreal Paris Men Expert Barber Club Grooming Kit

This kit comes with a travel bag, perfect for you to carry your grooming supplies wherever you go. It also includes a Beard + Face + Hair, 3-In-1 Wash and L’Oreal’s Short Beard and Face Moisturiser. This combination is great for moisturising the skin under your beard, which tends to get neglected, and avoiding flaky skin.

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3. Bombay Shaving Company Beard Growth Oil

A heavily nourishing combination of coconut, sesame seed, vetiver, jojoba seed, brahmi and amla, this growth oil will strengthen your beard and keep it healthy. It also helps in taming beard hair if it’s growing in every direction. Unlike most other hair oils, it smells pretty good too.

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4. Ustraa Woody Beard Softener

If you’re sick of products with chemicals, this is the beard softener you need. With ingredients like castor oil, cedar oil and shea butter, it works like magic to soften your beard with regular usage. Run it through your beard after cleansing your face and you’ll see a marked difference over a period of time.

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5. Man Arden Beard and Moustache Wax

Enriched with beeswax and pro vitamin B5, this is one of the best beard styling products around. This wax doesn’t have any parabens or sulphates, so regular usage won’t harm your beard. It comes in different versions, depending on the level of hold you want.

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6. Beardhood Folding Pocket Beard Comb

This easily portable beard comb comes in a leather pouch which looks pretty cool. You might think you don’t need a beard comb, but even the shortest, tamest beards need one. It’ll help in distributing your beard products evenly, which can’t always happen by just using your hands.

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7. The Body Shop Cedar and Sage Conditioning Beard Oil

This conditioning oil is lightweight and non-greasy, and has been designed to nourish and soften skin while taming and subtly scenting facial hair. It has coconut oil, organic babassu oil and soya oil, all great as conditioning oils. You can use a small amount every day as a leave-in oil.

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8. Nivea Men Beard and Face Gel

Another good styling product, this one comes from one of the most trusted brands in the world. This gel is known for its moisturising qualities, since it contains aloe vera extracts and Vitamin E. It comes in travel-friendly packaging so if you’re always on the move, this is a convenient styling product to carry.

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9. Beardo Beard Bib

If you’re tired of your roommates, parents or partner complaining about the amount of hair in the sink when you trim, this is one of the best beard products for you. All you need to do is wear it like a bib and stick the other two ends on the mirror. It makes the perfect bib to catch all that tiny hair. It’s also super easy to clean when you’re done trimming. Win-win for all!

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Scratchy, unkempt beards are not cool anymore, dudes. Get yourself some beard products and start living the chic life.