When they’re not lighting up the silver screen or walking the ramp, Indian celebrities are dipping their toes (and wallets) into the business of alcohol. From whisky with swagger to gin with glamour, these alcohol brands have the best brand ambassadors in their bosses. Some of these brands are actually really good and deserve a spot in your bar. Here are five alcohol brands owned by Indian celebrities that you should try.

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D’YAVOL

D’YAVOL, the brand co-founded by father-son duo, Aryan Khan and Shah Rukh Khan, isn’t just about sipping; it’s about creating a lifestyle. The brand offers a 12-year-old blended malt called Inception, featuring a mix of single malts from across Scotland, as well as Vortex, another award-winning blend. SRK’s brand also won gold at the Berlin International Spirits Competition 2025.

Glenwalk

If you’ve ever wondered what Sanjay Dutt’s whisky would taste like, Glenwalk has the answer: rich, buttery, and a little rebellious. Produced by Cartel Bros, Glenwalk is a blended scotch that hits the sweet spot between premium quality and mass appeal. Affectionately called “Baba ki Whisky” by fans, it’s already won gold and silver at international awards, a solid feat for a new entrant in a crowded market. If Dutt is known for his on-screen intensity, Glenwalk mirrors that with a bold yet smooth character.

FINO

Cricket legend Yuvraj Singh’s foray into tequila isn’t just a vanity project — it’s a personal philosophy in a bottle. The brand name FINO is an acronym for “Failure Is Not an Option”. Distilled in Mexico from 100% Blue Weber agave, FINO comes in four variants, including an Extra Añejo for the serious connoisseurs. For Yuvraj, this isn’t just a business venture — it’s a liquid tribute to grit and guts.

Yuksom breweries

Before it was trendy for celebrities to own brands, Danny Denzongpa was already doing it. He founded Yuksom Breweries in 1987, and the brand is now a staple in the Northeast. Whether it’s the iconic Himalayan Blue, crafted with fresh spring water, or the strong lagers under the Dansberg label, Denzongpa’s venture feels less like a celeb flex and more like a genuine contribution to Indian brewing culture. His beer might not be on every billboard, but it’s definitely in the hearts of loyal drinkers.

Loca Loka

Some brands go global eventually, but Loca Loka was global from day one. Tequila lovers Rana Daggubati, Anirudh Ravichander, and entrepreneur Harsha Vadlamudi created this label to merge tradition and cool. Crafted in Jalisco, Mexico, Loca Loka tequila is 100% highland agave. But here comes a clever twist: the distillery plays classical music during fermentation, giving a whole new meaning to “finely tuned spirits.” The brand name combines the Spanish word “Loca” (crazy) and the Sanskrit “Loka” (world) — a nod to its multicultural DNA.

As India’s luxury market matures, alcohol brands owned by Indian celebrities offer fans a new kind of connection. So, which of these are you going to try?

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