If you don’t know of Orhan Awatramani, you must be living under a rock. And even if you do, the truth is you really don’t know him. Unlike your favourite stars, you don’t know where Orry comes from or what he does. In the ever-evolving world of celebrity culture, no one has captivated the public’s imagination quite like Orry. Always next to the biggest Bollywood names, often wearing something loud, shiny, or meme-worthy, we finally have the answer to the big question.

Why is Orry so famous?

Orry has managed to become the most recognisable unknown person in Bollywood circles. All thanks to actor Kim Sharma, once celebrated for her role in Mohabbatein. She has transitioned into a pivotal role behind the scenes as the Vice President of Dharma Cornerstone Agency (DCA). In a candid conversation with Kunickaa Sadanand, Kim revealed the deliberate strategy to elevate Orry from obscurity to stardom.

“The mystery around Orry is a large part of the strategy that we used to build an enigma,” Kim explained. “We never really answer questions around him.” While many have tried to pigeonhole Orry as just another social media influencer, Kim offers a different perspective. “He is not an influencer. He is a celebrity. He has moved past a lot of limitations of titles. He is a person of large influence. He commands as much attention as anybody that’s doing anything.” ​And we can’t deny that, you can’t ignore Orry even if you don’t know anything about him.

“One of the most successful social experiments”

When Orry rose to fame in 2023, the fact that we didn’t know anything about him made us even more curious about who he was. The more people asked, “What does Orry even do?”, the more he trended. It’s like the digital version of “don’t look behind the curtain”, which, of course, makes everyone want to peek. From making appearances on Bigg Boss 17 to posing with Janhvi Kapoor, Salman Khan, and the Ambanis, Orry has mastered the art of just being seen. Kim called him “one of the most successful social experiments that have occurred in recent times.” And she isn’t wrong.

Orry became famous not by doing something, but by being seen with people who do. It’s weirdly brilliant. In an age where everyone is trying so hard to stand out, Orry became iconic by leaning all the way into the mystery. Whether you love him, hate him, or just don’t get him, you know him. And that’s exactly the point.

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