Web StoriesThe Modern Mithai Edit: 8 Indian Homegrown Brands Fusing Old Traditions With Modern Tastes
Bored of passing around the same old soan papdi, kaju katli, and Karachi halwa during the festive season? Well, it’s time to up your mithai game and try something new, experimental, and maybe sugar-free. These modern mithai brands in India are giving traditional sweets a contemporary makeover, bringing back the joy of overindulging (mindfully). From pina colada laddoos to besan truffle barfi, treat your guests and yourself to these flavour fusions.
1. Nihira & Co
What’s the festive season without some experimental sweets? Nihira & Co isn’t your usual modern mithai brand in India. Their range includes signature fusion and alcohol-infused sweets. From whisky laddoos to lavender laddoos, Jagermeister-flavoured motichoor laddoos, thandai peda, tiramisu barfi, and more, it’s the season to get bougie and boozy with your mithai.
2. Khoya Mithai
Khoya Mithai gives classic festive favourites a contemporary spin with a range that includes kaju katli, milk cake, pedas, roasted besan laddoos and more. Their sugar-free range lets everyone indulge and go for one more piece without feeling guilty. So, if you’re looking to keep festive rituals alive without settling for boring packaging and ghee-soaked sweets, explore their range.
3. Arq Mithai
Arq Mithai brings back the excitement of opening the fancy mithai ka dabba that is reserved for special occasions. With a contemporary, design-led spin, Arq’s range easily makes it a favourite for the festive season. From besan truffle laddoos, caramel pedas, chenna jalebi, and espresso Mysore Pak to curated hampers of sweet and savoury hot sellers, this brand deserves a spot on your table.
4. Bombay Sweet Shop
If you love your old classics reimagined in a new, playful way, you’re going to love Bombay Sweet Shop. One of the most popular modern mithai brands in India, its creations like dark chocolate kaju katli, coconut caramel patisa, berry kalakand cheesecake, and more make familiar flavours feel fresh and fun. It’s perfect for those who love the OG mithais but would still ask if there’s a chocolate version of it.
5. Shakkr
If you think Indian sweets are boring, you clearly haven’t tried Shakkr yet. From kaju strawberry, kaju sharifa, cashew butterscotch truffle, badam pista nutella, and salted caramel peda to besan hazelnut bomb, their range of mithai will leave you impressed.
6. Gur Chini
Looking for something luxurious, slightly experimental, but with the familiarity of the festive spirit? Look no further because Gur Chini, another popular modern mithai brand in India, understood the assignment. With Indian sweets reimagined for a contemporary palette, their range is worth trying. So, between watermelon cashew burfi, aam papad laddoo, paan peda, sugar-free pink motichor laddoos, and more, what’s your pick?
7. Saffron & Mishri
Saffron & Mishri is the perfect festive upgrade for OG mithai loyalists. It brings innovative flavours but never takes away from the traditional flavours that most of us enjoy. Their collection includes pistachio kunafa kaju katli, dark chocolate peda noir, strawberry matcha kaju katli, kaju misu reserve, and more. So, this festive season, give your taste buds and rishtedaars something new and fun to talk about!
8. Saugaat by Bikanerwala
If you’re looking for festive gifting staples or sweets that evoke nostalgia with every single bite, Saugaat by Bikanervala needs to be on your radar. This modern mithai brand in India reimagines the classics and gives them a decadent contemporary spin. It reinvents the way mithai is presented, but it never forgets its roots, the culture, and that familiar flavour. From lemon de leche laddoos, jamun-infused laddoos, and pista amla laddoos to walnut and orange barfi, this brand will spoil you with its range of flavours.
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