You could be a maximalist with a drawer full of chains, bracelets and everything in between or the kind of girl who wears the same dainty pendant every day. Whatever might be your inclination, jewellery has a soft spot in all of our hearts. It pulls a look together, lifts your mood, and sometimes makes you feel like you’ve got your life together. And with Shraddha Kapoor’s jewellery brand, Palmonas, on the block, it’s time to shop till you drop. Palmonas jewellery is demi-fine, affordable and oh-so-stackable. It’s also the talk of the town. From influencers to actors, everyone is raving about it. So, if you’re looking for something that looks luxurious without a luxe price tag, Palmonas is your BFF. 

Who needs Mr Right when you’ve got Palmonas?

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Let’s get one thing straight: Palmonas isn’t your usual jewellery brand. This jewellery is for a woman who knows what she wants and, most importantly, knows that she deserves it. With minimalist silhouettes, cultural symbolism, and community-driven values, Palmonas champions the “gifter generation”, women who are reclaiming agency by marking their own milestones. And clearly, it’s working. They have opened 25 stores within six months. That’s huge! Gone are the days of dropping hints and waiting for someone to show up with a velvet box. The Palmonas woman? She buys the damn box herself.

They are redefining what it means to wear jewellery in 2025. Palmonas offers pieces that go with your corporate girl vibe, on a date in an LBD vibe, and everything in between. And Palmonas’ latest collections are proof of just that. Whether you’re crushing on their Evil Eye Edit collection — a clean, modern take on a tradition we secretly all believe in or their Lab-Grown Diamond collection that screams “soft life, hard-earned,” Palmonas is giving women exactly what we want: pieces that feel as good as they look.

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The “You Deserve A Diamond Moment” campaign, which launched alongside the lab-grown line, became an instant cultural flashpoint. Women across India shared personal stories of self-gifting, transforming diamonds from status symbols into intimate expressions of resilience, growth, and joy. And why not? Diamonds are every girl’s best friend, and if you can find them at a price that doesn’t increase your heart rate, what’s better than that?

On top of that, each Palmonas store includes personal styling zones and hosts curated community events fostering connections and allowing women to engage with jewellery in ways we have always wanted to.

At the end of the day, Palmonas doesn’t ask who you’re gifting this to. Instead, they nudge you with a better question — “What moment are you honouring?” Because Palmonas knows you don’t need someone else or an occasion to celebrate yourself. You already have the right to shine. 

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