Every year, we see fashion trends coming and going. We shop depending on what’s trendy, and two seasons later, it finds its way from the wardrobe to the trash bin after being barely worn once or twice. It leads to a lot of wastage and isn’t very environmentally friendly. So, this year, instead of chasing fast fashion trends, opt for slow fashion and be mindful of your choices. Here are some sustainable homegrown clothing brands that add a little more life to your wardrobe, along with some statement and staple pieces.
1. Kokun
Kokun is a sustainable homegrown clothing brand that creates handwoven clothes using eco-friendly dyes made from temple flowers and food waste. They also use plant-based fabrics that are both gentle on the environment and safe for the artisans and consumers. At Kokun, each piece of clothing is made-to-order, following their zero-waste techniques to ensure minimum wastage.
2. Joskai
Looking for something unique and modern to add to your wardrobe or trousseau? Joskai will definitely have something for you. Joskai is revamping old textiles and surface techniques to create hand-crafted pieces that are nothing short of statement outfits. From striking pantsuits to breezy dresses and blazer co-ords, check out Joskai to find your favourite piece.
3. NeoCloco
If you want some timeless classics to add to your collection, NeoCloco has your back. The brand promotes sustainable fashion by using recycled materials and chemical-free dyes, minimising water wastage and making limited-edition and made-to-order clothing.
4. Shibui
Shibui is another slow fashion brand that makes fashion eco-friendly with zero waste and derives it from the earth by going natural with its fabrics and dyes. The brand features contemporary clothing that is handwoven in India and has some stunning pieces that will add a dash of colour and sustainability to your wardrobe.
5. Something Sustainable
Something Sustainable is a clothing brand that repurposes food, flowers, plant waste and sustainable fabrics to create thoughtful and modern-day designs. So, if you are looking to add some timeless staples and fabrics that are sustainable and eco-friendly, find your special something at Something Sustainable.
6. Maati
If you want to add breezy silhouettes and fabrics to your collection this season, Maati is the way to go. A sustainable homegrown clothing brand, Maati is reinventing organic textiles and fusing them to create timeless, chic, and fashionable pieces. So, check them out and get yourself something summery and sustainable.
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